Tourism: Respond, Restart, and Recover

The third Policy Actions for COVID-19 Economic Recovery (PACER) Dialogue on “Tourism: Respond, Restart and Recover” featured global good practice examples of effective tourism crisis recovery policies. Over 130 participants including 64 government officials from Southeast Asia and the People’s Republic of China participated in the Dialogue, sharing knowledge and country experiences and lessons on Travel and Tourism policies and measures taken to mitigate the negative effects of the COVID-19 pandemic and accelerate recovery.

The third PACER Dialogue aimed to:

  • promote a better understanding of the options available for sequenced crisis management policies, considering different country situations and milestones, e.g. restarting operations, reaching recovery, and redesigning for the new normal;
  • disseminate global best practices and lessons on how the tourism sector could “bounce back better” from the COVID-19 pandemic; and
  • provide a platform for policy makers and tourism practitioners to share knowledge and experience and collaboratively learn from each other.

Concept Note and Program 

PAPER - Rebuilding Economic and Social Benefits; Re-Inspiring Traveller Confidence

POLICY BRIEF - Policy Options to Accelerate Travel and Tourism Recovery in Southeast Asia

ARTICLE - Kickstart Tourism by Promoting Staycations and Domestic Travel


PACER Dialogues Main Page


Program and Learning Materials: 

Session/Activity Presentation Material/s Speaker(s)
3rd PACER Dialogue – Overview and Objectives Ramesh Subramaniam Director General, Southeast Asia Department, Asian Development Bank
Main Presentation

Travel & Tourism, Southeast Asia and COVID-19
Presentation on global good-practice examples of effective tourism crisis recovery policies using a phased approach for managing and mitigating the crisis; and building back more sustainable, inclusive, and resilient tourism.

Tiffany Misrahi, Vice-President of Policy, World Travel and Tourism Council
Panel of Experts Inputs/Reactions

Building Travelers Confidence to Cross Borders 

Mario Hardy, Chief Executive Officer, Pacific Asia Travel Association
Panel of Experts Inputs/Reactions

Effective Digital Marketing and Promotion post COVID-19 

Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office
Open Discussion and Questions Ramesh Subramaniam (Moderator)
Synthesis and Summary Ramesh Subramaniam, Director General, SERD, ADB